Why am I saying thank you to the Gramatica brothers and Bud Light? Perhaps you have seen the recent commercial (21+) featuring the two brothers consoling a fan after his atrocious field goal attempt during a tailgate party. Bud Light played this commercial A LOT during the Thanksgiving day football broadcasts, and like many other fans, I only really knew of one Gramatica brother playing in the NFL, Martin. So I did what most fans do, I went to Google to find out who this other brother was and what teams he played for. The top result for me was Wikipedia, but if one scrolls down the page just bit, you will see that InStat Sports cames up as the 8th search result!
As it turns out, a lot of people were curious about the Gramatica brothers, and a lot of people found InStat Sports. Our traffic started to spike early on Thursday, and reached its highest point early in the afternoon. We kept a sustained level of traffic throughout the Thanksgiving weekend, no doubt because of the commercial. I know this because when I look at the Google Analytics summary, I see a majority of our organic search traffic coming from queries regarding the Gramatica brothers.
So Thank You Gramatica Brothers, Bud Light, the NFL, and most of all, Sports Fans. We are doing this for you, and seeing results like we saw this weekend are what make it worth our while.
I would be remiss if I did not say something about the NBA coming to an agreement to settle their court case. Although a deal has not been signed, I am confident the season will start on December 25th, as they have previously stated. All I have to say to that is, YESSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS!!!!!!!
Finally.
Congrats! Here’s to hoping that happens again and again throughout football season. 🙂